Last updated: July 2026
This Means To Me is built for personal and family memories. We do not sell your personal information, use your memories for advertising, or use your photos, audio or transcripts to train our own AI models.
This Privacy Policy explains how This Means To Me collects, uses, stores and shares personal information when you use the app, website, shared-memory pages, trusted-person portal, support channels and related services.
For privacy questions, access or deletion requests, complaints, or concerns about this policy, contact support@thismeanstome.com. For urgent safety concerns, contact safety@thismeanstome.com. If someone may be in immediate danger, contact emergency services first.
We collect information that is reasonably necessary to provide and protect the service:
We use personal information to:
Where privacy laws such as the GDPR apply, our legal bases may include performing our contract with you, your consent, our legitimate interests in operating and securing the service, compliance with legal obligations, and protecting vital interests or safety.
Memory files are stored using Amazon Web Services in the Asia Pacific (Sydney) region. Database records are hosted with Neon. We use encrypted connections, private storage, short-lived access links, email verification for recipient portals, backups, versioning and access controls to help protect your information.
No online service can guarantee absolute security. If we become aware of a data breach that is likely to result in serious harm, we will assess and notify affected people and regulators where required, including under the Australian Notifiable Data Breaches scheme where it applies.
You control the people and recipients you invite. Shared-memory recipients and trusted people must use the invited email address, and portal accounts must verify email ownership before viewing shared memories. You can revoke shared links and remove trusted people in the app.
Recipients may see the memories, photos, audio, transcripts and details included in the memory or package you share with them. Please only invite people you trust.
Sexual, exploitative, abusive or illegal content involving children is not allowed. People can report safety concerns from shared pages, trusted-person portals, the app, or by emailing safety@thismeanstome.com.
We may restrict access to reported content while we investigate. Authorised administrators may review reported memories, files, images, audio recordings, transcripts, access logs and related metadata when reasonably necessary to investigate safety reports, abuse, legal compliance or policy violations.
We may preserve relevant safety, audit and abuse-prevention records and disclose them to law enforcement, regulators or child-safety authorities where required by law or reasonably necessary to protect people.
We use service providers to operate This Means To Me:
These providers may process information in Australia, the United States, the European Union or other locations where they or their subprocessors operate. We use them only to provide, secure and support the service, not to sell your information.
Depending on where you live, you may have rights to access, correct, export, delete, restrict or object to the use of your personal information, withdraw consent where we rely on consent, and complain to a privacy regulator.
We may need to verify your identity before acting on a privacy request. Some requests may be limited where we must retain information for safety, legal, security or record-keeping reasons.
This Means To Me may contain photos, voices and stories of children because family memories often involve children. Account owners are responsible for having appropriate permission to upload and share those memories. We do not knowingly create accounts for children where parental consent is required.
If you have a privacy complaint, email support@thismeanstome.com. We will review your complaint and respond within a reasonable time.
If you are in Australia and are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at oaic.gov.au. If you are in the European Economic Area or United Kingdom, you may also have the right to contact your local data protection authority.
We may update this policy as the service changes. If a change materially affects your privacy, we will take reasonable steps to notify users, such as updating this page, emailing account holders, or showing an in-app notice.